SEO is the story Google is searching for and things it wants to see
SEO and page rank
META text, tags and Alt tags
Content strategies and social media
Link building and SEO plans
Search Engine Optimisation (SEO) and page rank is both technical and creative. It’s about content, links, compliance and good structure and coding. It’s as much the stories you tell, the words you use and the engagement you create as it is Meta Text and Alt Tags and Site logic. And then there’s link building – which is getting your content liked, linked to and shared by others. When your website is popular it’s because it’s content has real value.
Google wants original and specific content. And so do your visitors. Good, relevant and refreshed content is key to your page ranking, which means you need to stay on top of it. So this includes video and other visual content
This is keyword density, header tags, producing search engine friendly URLs, making sure images are properly tagged and links are all good. All these will affect your page ranking
The words and search terms your customers will type into google to find you. Your content needs to hit these without it sounding just like a list of keywords.
These are links from other sites to your site. Content needs to be interesting, useful, professional. Links come when others think that linking to you will enhance their website too.
Meta text, Alt Tags
This is text that search engines look for on every page. You also need to make sure that all images are properly tagged and labeled.
Register and verifying your site with all the search engines makes sure they know to go look for your content. Seems obvious but a lot of people forget to do it
Sitemaps are used by search engine robots to catalogue your site. WordPress generates this automatically for you.
Getting your site into directories is a simple way to piggyback all the good SEO effort the directories put in. The SEO team will identify which ones and get your site registered.
SEO is in the DNA of your website
Most web design companies say they’ll do your SEO but they’ll often say it costs extra. We don’t understand this: you can’t write effective websites without understanding about keywords and their density and how search engines work. And once you’ve done this you’ll know what your meta text and Alt tags are going to be. It makes sense to write your content, build your pages and make the tiny adjustments that green light the page for search engines from the start and as you go along – not as a separate process at that end. SEO is an art and a science art. And it’s the DNA of your website. It’s not something you can just bolt on at the end.
Think about your content
Your proposition, how your story will unfold
How you’ll turn visitors into customers
And how they’ll find you
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We are based in Redhill delivering websites that work for businesses in Surrey, Sussex, Kent and further afield. The free consultation is to assess your needs and to give you options
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