The way your website looks matters. So if you are using off the shelf templates it’s important to adapt them well so that they work hard for you. The webpage design is creating an environment for your message to be heard and it sets the tone and the feeling that you want to convey. UX design is the process of designing products that are useful, easy to use, and delightful to interact with.
And because the digital world is a visual world – pictures and visuals count – so you need tell your stories non-verbally too. Add to that the fact that customers are discerning – they’re sophisticated consumers of visual content – so yours needs to be good and well produced whether it is photography, film, graphics or infographics.